navarasamcollege.com the popularity of Japanese cars

fog lamps, and even windscreen wipers, heaters and demisters. It is little wonder that this policy, coupled with their reliability, soon established the popularity of Japanese cars, and such product specification rapidly became the norm throughout the market. Product differentiation will be used to increase the likelihood of specific product recognition (from amongst competing brands) and preference at the evaluation stage. The sooner the potential customer selects a particular product or brand as meeting his or her purchase needs, the more successful has been its marketing. a) decision process speed: the speed at which the individual (or group of individuals in the case of multi-individual buying situations) moves through the decision process will depend on a number of factors, including: * whether the decision involves a simple or routine purchased in which case routine response or impulse behaviour will occur. Such situations might include the routine repeat purchase of washing up liquid, sweets or cigarettes. * whether the decision involves a modification to previous purchasing patterns, for instance when the usual product purchased has been re.formulated, an apparently

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